Soo’AE is
not just a K-beauty brand;
it’s a celebration of universal beauty.

Our journey is rooted in inclusivity, clean beauty, ingredient transparency, and affordability.

Crafted for all, our skincare embraces diversity and showcases the power of natural, ethically sourced ingredients. We’re committed to making radiant, healthy skin accessible without compromise.

For everyone :

Beauty knows no bounds, and neither should access to quality products. Our mission is to create inclusive beauty solutions that cater to diverse skin concerns, types, and ages.

We celebrate individuality and strive to make every person feel confident and beautiful in their unique skin.

Ingredient First :

Our dedication to excellence begins with the ingredients we choose. We prioritize quality and effectiveness, sourcing the finest components that stand out for their proven benefits. 

By putting ingredients first, we empower you to make informed choices for your skincare and wellness, confident in the knowledge that our products are crafted with a focus on potency and integrity.

Affordable yet Effective :

Beauty should be a pleasure, not a luxury. We are committed to offering high-quality products at affordable prices. 

Our goal is to make effective beauty solutions accessible to everyone, without compromising on performance.

Clean Beauty :

We are committed to the highest standards of clean beauty. Our formulations prioritize natural, ethically sourced ingredients, free from harmful additives.

We believe that beauty shouldn’t come at the expense of your health or the environment, and we’re dedicated to creating products that are safe, sustainable, and effective.