Simple Skincare from the Best of Nature
Inspired by the abundance and balance of nature and the wisdom of tradition and science, Soo’AE is dedicated to delivering the best of Korean Beauty. Our ingredients channel the nourishing power of nature through the fusion of established Korean skincare regimens and present trends and technologies, to provide fun, easy, and effective beauty solutions.
Korean Beauty’s lengthy and time-consuming 10-step beauty routine has become legend amongst beauty aficionados around the world. Soo’AE simplifies K-beauty through our wide range of skin and hair care collections, allowing you to relax and enjoy the benefits of the K-beauty lifestyle.
Soo’AE incorporates naturally derived ingredients, free from synthetic parabens, fragrances, and colorants as well as phthalates and sulfates.We create thoughtful and beneficial formulations, aimed at improving the daily lives of all we touch.
CREATED FROM NATURE WITH THE WISDOM OF
TRADITION + SCIENCE
OUR PRODUCTS ARE FREE FROM
SYNTHETIC PARABENS – ANIMAL TESTING – PHTHALATES – SYNTHETIC FRAGRANCES – SYNTHETIC COLORANTS – SULFATES
THE ESSENCE OF HEALTH + YOUTH
Health always includes balance and moisture in skin. Soo’AE is dedicated to skin health and focuses on delivering formulas that help to achieve optimal moisture balance for all skin types. This is why our formulas are skin inspired by nature’s natural processes including the use of natural ingredients rich in moisture, along with potent antioxidants and nutrients that help promote skin health, slow down aging and prevent wrinkle formation.