Soo’AE incorporates naturally derived ingredients, free from synthetic parabens, colorants, phthalates and sulfates to create thoughtful and beneficial products aimed at improving the daily lives of all we touch. Our responsibility to our customers and the global community drives our values to the highest ethical standards and business practices. For this reason, we are proudly cruelty-free and are transitioning our entire product line to be environmentally sustainable and responsible by researching ethically sourced ingredients and biodegradable packaging. We’ve already begun this transition with our Fresh Tangerine Collection, a vegan-certified line, in order to propel Soo’AE down the path towards higher quality, more inclusive and affordable products. With our new GREEN and CLEAN initiative, we hope to leave behind a better world for future generations.