Brand Story

Made with the greatest love
Soo’AE is for everyone who is discovering their own
beauty rituals, beyond simple treatments.
We strive to be a part of your selfcare journey



Clean & Green Beauty
We aim to provide you with skincare options which
are harmoniously good for you and nature.

Trending K-BEAUTY skincare
We make our customers “K-Beauty insiders” as
we share the latest in skincare innovation with you.

Ingredient Focused
You deserve the best, so we chooseingredients very prudently.

Affordable Luxury
Soo’AE blends luxury and affordability while pioneeringnew and innovative approaches to skincare.