Brand Story

Made with the greatest love

Soo’ae is for everyone who is discovering their own
beauty rituals, beyond simple treatments.
We strive to be a part of your selfcare journey

Clean & Green Beauty

We aim to provide you with skincare options which
are harmoniously good for you and nature.

Trending K-BEAUTY skincare

We make our customers “K-Beauty insiders” as
we share the latest in skincare innovation with you.

Ingredient Focused

You deserve the best, so we choose
ingredients very prudently.

Affordable Luxury

Soo’AE blends luxury and affordability while pioneering
new and innovative approaches to skincare.

Brand Story

Made with the greatest love

Soo’ae is for everyone who is discovering their own
beauty rituals, beyond simple treatments.
We strive to be a part of your selfcare journey

Clean & Green Beauty

We aim to provide you with skincare options which are harmoniously good for you and nature.

Trending K-BEAUTY skincare

We make our customers “K-Beauty insiders” as we share the latest in skincare innovation with you.

Ingredient Focused

You deserve the best, so we choose ingredients very prudently.

Affordable Luxury

Soo’AE blends luxury and affordability while pioneering new and innovative approaches to skincare.